Our Gold Coast spy e-mailed us this picture of the latest progress on the new Burberry flagship store being built at 633 North Michigan Avenue.
The silver insulating skin is now getting some diagonal bands resembling the clothier’s signature check pattern. Don’t get your hopes up that the building will have an old-school brown Burberry exterior. The final skin will be black and only subtly checked, which makes sense since these days it’s one way you can spot a fake Burberry.
The company’s current designs are very subdued. Sometimes almost hidden. That’s why when you see a Chinese tourist proudly marching down Michigan Avenue with six different kinds of check patterns on, you know they’re all fakes. (See also: “Universal Versace” in the movie Kamikaze Girls.)
Previous coverage:
- Status Update: Burberry Flagship Store
- Status Update: Making Burberry Fire Re-Tartan-t
- Burberry Flagship Status Update
- Lighting Up Burberry’s Black Box
- Check-ing in on Burberry
- A Shadow of Burberry’s Future Self
- Status Update: Burberry Michigan Avenue Flagship Store
- Update: Burberry in Exile
- Burberry: Countdown to Tear Down
- Put on Your Prorsum, Burberry Has a Date With a Wrecking Ball
- Burberry to Move Across Michigan Avenue While A Chicago-Safe Flagship is Built
- New Burberry Store Tartan Up Michigan Avenue
