Hometown architecture firm Goettsch Partners, which traces its roots back to Mies van der Rohe, has opened a new office in Abu Dhabi. At the same time, it’s also unveiled a new logo. Here’s a look, followed by the official press release:
GOETTSCH PARTNERS RECOGNIZES GLOBAL TRANSFORMATION WITH NEW BRAND IDENTITY
Timing coincides with opening of the firm’s new Abu Dhabi office
CHICAGO – Architecture firm Goettsch Partners (GP) has launched a new brand identity, which recognizes the firm’s strategic expansion from a practice working primarily in and around Chicago to one that designs globally, with projects spanning four continents and more than 40 cities. The unveiling of the new identity coincides with the opening of GP’s third global office, in Abu Dhabi.
Through a series of ownership transitions, the history of the firm dates to 1938. With the Goettsch Partners name taking effect in 2005, the firm’s partners saw the potential of emerging cities, specifically in Asia and the Middle East, and set a course for expanding business. Positive responses from clients led the firm to establish a full-service office in Shanghai in 2009 and, now, in Abu Dhabi.
The new brand identity and updated logo debut today, reinforcing the firm’s vision of working as a consistent global practice:
· One firm, three offices, global perspective
· Creating measurable value through exceptional design, technical expertise and unmatched service
· Producing environmentally responsible solutions
· Bringing bold clarity to complex challenges
“The new visuals reflect the firm’s evolution. As the practice grows, we continue to operate as a single firm to create innovative and intelligent forms that solve distinct challenges,” said James Goettsch, FAIA, president of Goettsch Partners. “Our Abu Dhabi office expands this commitment.”
The new Goettsch Partners office in Abu Dhabi is located in Al Sila Tower, also known as Tower 1, at Sowwah Square, a large-scale mixed-use complex that was designed by GP for Mubadala Development Company. Sowwah Square is the commercial core of Al Maryah Island, formerly known as Sowwah Island, and will showcase the new headquarters building of the Abu Dhabi Securities Exchange, along with four office towers, two hotels and interconnected retail and parking facilities.
The GP Abu Dhabi office is managed by Steven M. Nilles, FAIA, LEED AP, a partner in the firm and resident of Abu Dhabi. His team includes architects who have spent the last several years living and working in the area, along with other professionals trained at the firm’s main office in Chicago and relocating to Abu Dhabi.
“We are excited about our new Abu Dhabi home and talented team. Our goal is to provide exceptional service and apply our global design expertise throughout the region,” said Goettsch. “We are pleased to be here working on several innovative and environmentally responsive urban developments—ones that address the local context and culture and define a vibrant future.”
Goettsch Partners (GP) is an innovative architecture firm with a global perspective, emphasizing a singular design approach across offices in Chicago, Shanghai and Abu Dhabi. Focused on combining exceptional design, technical expertise and unmatched service, the firm creates measurable value and environmentally responsible solutions. Services include architecture, interiors, planning and building enclosure design. Diverse projects around the world share a consistent emphasis on bringing bold design clarity to complex challenges. Visitwww.gpchicago.com
for more information.