Ordinarily we would put this in the Chicago Retail and Restaurant News section of the form, but we had such an overwhelming response to our recent insider photos of the new Burberry flagship store on Michigan Avenue that we thought we’d present it here.
Parisian olfactory tickler Diptyque (“dip-teek”) is opening a store at 1645 North Damen Avenue in Bucktown, and we have the first renderings of what the store will look like inside.
Diptyque is just starting its expansion into America. It has two stores in New York and one in San Francisco, which means that Chicago has once again been chosen over Los Angeles as second-banana to New York, something that’s becoming more common in retailing (well, third banana including San Francisco).
Our Gold Coast Spy tells us that Diptyque wants to open its Chicago store by Black Friday, less than two weeks from now. Press release follows the drawing:
In November 2012, diptyque will open their fourth boutique on North Damen Street in Wicker Park, Chicago. Staying true to diptyque’s intention to evolve its retail concept while paying tribute to each location’s culture, the unique space was designed by Jenner Studio to encompass diptyque’s own personal identity in perfect harmony with the architectural heritage of the region.
The diptyque story began in Paris 51 years ago, at 34 Boulevard St- Germain, with three friends Christiane Gautrot, interior decorator, Desmond Knox-Leet, painter, and Yves Coueslant, theatre administrator and set designer. Previously designing fabrics and wallpaper for Liberty and Sanderson, together they teamed up in 1961 and opened the first diptyque boutique to showcase their fabric designs. With their unique taste, they gradually transformed the store into a chic bazaar offering a fascinating variety of unexpected items, unique to Paris, which the trio brought back from their travels. In 1963, they introduce the first diptyque scented candle and
a few years later, they launched their first Eau de Toilette. Today, the brand’s extensive product portfolio includes home and personal fragrances along with a body care line.
Influenced by diptyque’s history, passion for creativity and artistic expression, the store design captures the DNA of the brand’s rich heritage and innovative vision. The quintessential ‘Maison de Parfums’, the new boutique will house all of the brand’s products including seasonal and limited edition launches. Everything will be displayed to perfection in an environment embodying the brand’s history and quality to ensure a unique consumer experience. From detailed advice on custom scent combinations to the delicately hand- wrapped products in three-colored silk paper, all boutique visitors will be treated to a unique journey of olfactory pleasures.
“We are thrilled to once again partner with Jenner Studio. Our previous partnerships for Liberty of London and the Bleecker Street store was such a success that they were the obvious choice for our latest endeavour. Looking at the Chicago market, we felt that Wicker Park captured the spirit of the first boutique and fit in perfectly with our brand’s aesthetic.”
Managing Director, diptyque USA
“The store will feature wallpaper and fabric designs inspired by Native American tribes from the Chicago area, including Potawatomi appliqué bead work fused basketry to develop a graphic repeat pattern synthesized with the vertical landscape of the city. In the creation of the fabric design for the padded wall panels, Miami Native American basketwork is married with heritage fabrics from the diptyque collection. A signature double halo Stainless Steel chandelier that holds 100 sandblasted mini diptyque candle holders is suspended above the Austrian Oak floor.
Christopher Jenner Jenner Studio