▶ Chicagoland’s Newest Mall Sets a Record

The newest mall in Chicago is the one that’s not in Chicago, but still calls itself The Fashion Outlets of Chicago.  If you haven’t been there yet to load up on quality name brand goods at low low discount prices, you might have seen it as you were driving by on I-294.

Apparently, it’s very hard to miss thanks to its exterior being largely clad in video screens.  18,500 square-feet of video goodness, or roughly six basketball courts.  That’s enough of them that it apparently is the largest outdoor LED installation at a North American shopping mall.  At least, according to Daktronics, the people who made the screens.  Their press release is below.

Fashion Outlets of Chicago Chooses Daktronics Digital Outdoor Advertising Technology

Chicago’s newest premier outlet mall features the area’s most expansive use of outdoor LED advertising.

BROOKINGS, S.D. – Oct. 7, 2013 – The Fashion Outlets of Chicago, newly opened in Rosemont, Ill. and just minutes away from O’Hare International Airport, is now the closest outlet mall to the city of Chicago. The 530,000 square foot, two-level outlet mall features a stylish design and unique amenities that include approximately 18,500 square feet of Daktronics digital outdoor LED video technology.

Gracing the premier outlet mall’s exterior façade, the 11 new LED displays feature static image advertising and mark the largest outdoor LED display installation at a North American shopping center development.

Watch the LED advertising displays in action at Fashion Outlets of Chicago.

Located along I-294 at the River Road and Balmoral Avenue exits, Fashion Outlets of Chicago is a mixture of more than 150 outlets, factory stores and brand-name retailers and is the first multi-level, fully enclosed outlet shopping center in the world. Co-Owners AWE Talisman and Macerich, one of the nation’s leading regional mall operators and developers, are positioned to attract travelers flying in and out of O’Hare as well as the local community.

“The new digital displays advertise Fashion Outlets of Chicago’s special events and promotions, along with retailers and restaurants located inside the facility, while also keeping spots available for purchase to outside advertisers,” said Ann Ackerman, Vice President, Director of Marketing, AWE Talisman. “This presents an incredible opportunity to engage our consumers from the moment they approach the property.”

Outdoor LED advertising provides outlet malls a means to carry out special marketing opportunities that engage consumers in brands while creating buzz and driving sustainable revenues. With the touch of a button, display operators can switch among advertisements featuring retailers inside the mall, social media promotions and exclusive mall events.

For more information about Fashion Outlets of Chicago’s retailers, restaurants and venues, visit: www.fashionoutletsofchicago.com.

Discover more information about Daktronics video solutions for shopping centers at:www.daktronics.com/shopping.

Author: Editor

Editor founded the Chicago Architecture Blog in 2003, after a long career in journalism. He can be reached at chicagoarchitectureinfo@gmail.com.

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