Even though it’s framed by construction elevators and festooned with plywood, the Northwest Tower (1608 North Milwaukee Avenue) still maintains a silent dignity as it presides over the eclectic chaos that is the Milwaukee-Damen-North intersection.
The Chicago Architecture Blog’s Daniel Schell skidded by the other day to check out the progress as this 1928 neighborhood skyscraper by Perkins, Chatten & Hammond is converted into a hotel.
When complete, the 13-story tower (sometimes known as the Coyote Building) will be joined with the Hollander Fireproof Warehouse next door. Together, they will have 120 rooms.
What brand the hotel will bear is still unknown. Or at least not known to us or Google. But the development is being handled by Groupo Habita out of Mexico City. It operates a whole fleet of hotels under a menagerie of brands you’ve never heard of if you mostly stay on this side of the Rio Grande. And New York.
But the hotel company is widely lauded as being on the cutting edge of the small business hotel trend, embracing new technologies and a level of service that you rarely find in business hotels anymore.