The transformation of the fairly anonymous office building at 100 West Monroe Street into Chicago’s first Hyatt Centric hotel is progressing nicely. The Chicago outpost, officially christened Hyatt Centric The Loop Chicago, is one of a dozen cities that are part of Hyatt’s launch of the new lodging brand. Other launch cities include New York (natch), Paris, D.C., and three places in California.
The Hyatt Centric brand is Hyatt playing catch-up to brands like Kimpton that have for a long time been giving travelers what they want and expect: free internet, above-average room quality, and pet-friendly policies.
Our Daniel Schell checked out the site recently and, as you can see from his pictures, the ground floors have been gutted and glassed over in preparation for new dining options and a new hotel lobby.
The amenities at the 22-story building will likely go beyond letting dogs check in and enter the realm of soft-hipster novelties like “locally-inspired bath wear” and “handcrafted food and cocktail kits.”
Hyatt describes the local outpost thusly:
The new Hyatt Centric The Loop Chicago is a modern lifestyle hotel, where you can relax, work, dine, meet and recharge. Our downtown Chicago hotel features a cosmopolitan French bistro and market, a stunning rooftop lounge, and six meeting rooms totaling 2,540 square feet of space, ideal for business meetings and social gatherings. Get energized in our state-of-the-art fitness center or print a presentation in the 24-hour business center. Our perfect address near the McCormick Place Expo Center gives convention attendees a convenient place to stay productive and relax after a day of meetings.
Hyatt is working with a definition of “near” that we were previously unaware of, since the new hotel is “near” McCormick Place in a way that makes taxi drivers happy.
The Hyatt Centric brand, and this hotel, launches this summer. For more information and a video, Hyatt has put together one of those trendy scroll-down-forever-and-ever web pages with all the required hype.