A property tax incentive proposed last week by Mayor Rahm Emanuel would result in the renovation of the iconic Marmon Car Company showroom at 2230 South Michigan Avenue.
The $14.8 million renovation cost would pay for a number of repairs to the Spanish revival style Motor Row showroom. You could call this the ultimate fixer-upper. The Marmon showroom needs a facelift to the terra cotta façade and cast-iron storefront and replacement of the main entry. It also needs new architectural accent lighting and a gut-rehab of the car showroom space.
To pay for the project, Mayor Emanuel has proposed a Class L (landmark) incentive, with a value of $4.4 million over 12 years.
Motor Row, the 10 blocks of South Michigan between 14th and 24th streets, was designated a landmark district by Chicago City Council in 2000.