Marmon Car Showroom On Motor Row Could Shine Again After Renovation

Motor Row facade.

Motor Row facade.

A property tax incentive proposed last week by Mayor Rahm Emanuel would result in the renovation of the iconic Marmon Car Company showroom at 2230 South Michigan Avenue.

The $14.8 million renovation cost would pay for a number of repairs to the Spanish revival style Motor Row showroom. You could call this the ultimate fixer-upper. The Marmon showroom needs a facelift to the terra cotta façade and cast-iron storefront and replacement of the main entry. It also needs new architectural accent lighting and a gut-rehab of the car showroom space.

To pay for the project, Mayor Emanuel has proposed a Class L (landmark) incentive, with a value of $4.4 million over 12 years.

Motor Row, the 10 blocks of South Michigan between 14th and 24th streets, was designated a landmark district by Chicago City Council in 2000.

Location: 2230 South Michigan Avenue, South Loop

 

Author: Bill Motchan

Bill Motchan is a writer and photographer, and a former resident of the West Loop. He can be reached at bill@ChicagoArchitecture.org.

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