Groundbreaking For New Landmark Greektown Skyscraper

If you’ve been pining for a new, round-shaped skyscraper in downtown Chicago, then we have good news for you. The cylindrical tower formerly known as 1 South Halsted is officially under construction.

Rendering of 727 West Madison (Courtesy of Fifield)

Rendering of 727 West Madison (Courtesy of Fifield)

Groundbreaking ceremonies were recently held for what is now being called 727 West Madison, the 44-story FitzGerald Associates design which features a round vertical shaft rising from a parking podium in the soon-to-be-former Crowne Plaza parking lot.  When complete, the building will rise almost 500 feet over Greektown, making it the tallest building in the neighborhood.  The Fifield and F&F Realty building will also sport a generous ten-thousand square feet of retail space.


Left to right: David Friedman, president and CEO of F&F Realty; Ronna Friedman, designer at F&F Realty; 27th Ward Alderman Walter Burnett; Randy Fifield, chairwoman of Fifield Realty Corp; and Steve Fifield, chairman of Fifield Companies (Courtesy of Fifield)

Left to right: David Friedman, president and CEO of F&F Realty; Ronna Friedman, designer at F&F Realty; 27th Ward Alderman Walter Burnett; Randy Fifield, chairwoman of Fifield Realty Corp; and Steve Fifield, chairman of Fifield Companies (Courtesy of Fifield)


Fifield Realty Corp. and F & F Realty Ltd. Break Ground on 727 West Madison

At the corner of Madison and Halsted streets, 727 will be the tallest tower west of the Kennedy Expressway

CHICAGO – Chicago-based Fifield Realty Corp. and F & F Realty Ltd. broke ground Wednesday, April 26, on 727 West Madison (also known as One South Halsted): a 44-story, 492-unit luxury rental tower with more than 10,000 square feet of retail space. At just under 500 feet, it will be the tallest building in Chicago’s West Loop upon its completion in late 2018.

Speaking at the groundbreaking event were David Friedman, president of F & F Realty Ltd.; Randy Fifield, chairwoman of Fifield Realty Corp.; Steve Fifield, chairman of Fifield Companies; 27th Ward Alderman Walter Burnett Jr.; Dr. Laura Calamos, president of the National Hellenic Museum located in West Loop’s Greektown; and Irene Koumi, president of the board of directors for the Chicago Greektown Educational Foundation. Both Dr. Calamos and Ms. Koumi were presented with life-sized checks for $30,000 for each of their respective organizations as a donation from 727 West Madison.

“We’re so thrilled to have the neighborhood growing, expanding and evolving,” said Dr. Calamos. “Last year, the National Hellenic Museum served over 15,000 people through classes, tours and field trips. We believe there is so much to learn from our history and our heritage. This building is a wonderful addition that allows us to bring more education to a larger community.”

Designed by Chicago-based FitzGerald Associates Architects, with Lendlease as general contractor and interior design by Evanston-based Morgante Wilson Architects, the residences at 727 West Madison will include studio, one-, two- and three-bedroom layouts ranging from 490 to 1,550 square feet. Individual units will be appointed with plank flooring; oversized windows with views of downtown and Lake Michigan; kitchens with quartz countertops, flat-paneled cabinets, high-end stainless steel appliances and single-bowl undermount sinks, and Grohe Concetto faucets; and bathrooms with quartz countertops, frameless glass shower doors, and porcelain tile walls and flooring. Select units will feature walk-in closets in the master bedroom and double- bowl vanities in the master bathroom.

From 727 West Madison, residents will be within walking distance of popular grocers and retailers, one-of-a-kind shops, Randolph and Fulton Street restaurants, nightlife, CTA stops and Metra stations, Divvy stations, and a large number of employers across multiple industries.

“Google is here and McDonald’s is coming, Sterling Bay has a big presence, and every day you hear about more tech firms coming to the West Loop,” said Randy Fifield. “It was important to us to create a luxury building that would serve a diverse demographic of people wanting to enjoy the West Loop experience.”

Outdoor amenities at 727 West Madison will include a large sun terrace with a pool, spa, cabanas, and grilling stations with intimate seating areas with porticos for dining and lounging. Indoor amenities will include a fitness club with a yoga, barre and Pilates studio; private massage room; resident lounge with demonstration kitchen; state-of-the-art screening room with surround sound; ‘WeWork’-style business center and conference rooms with presentation screen, work carrels, and high-speed Wi-Fi; dog spa; and bicycle “kitchen” with extensive bike storage, supplies, tools and air pumps. High-speed internet and DIRECTV will be available in all units. Residents will have access to a 24-hour on-site concierge and adjacent parking garage with 375 parking spaces.

Alderman Burnett acknowledged David Friedman for spearheading development of the empty site and for his collaboration with community organizations like the Greektown SSA and the West Loop Gate Association. He recognized the project’s financial contributions to the National Hellenic Museum and the Chicago Greektown Educational Foundation, as well as its $1 million donation for affordable housing to be built in the 27th Ward.

Friedman, who owns the 398-room Crowne Plaza Metro adjacent to the 727 West Madison site, thanked Alderman Burnett for entertaining discussions on 727 West Madison beginning in 2009. He also recognized FitzGerald Associates for beautifully articulating a vision for the building during its early stages of development.

“It’s a very exciting day for us,” said Friedman. “It gives us a lot of pride to make this contribution at the gateway of the West Loop. We’re honored to co-develop this building with the Fifields, who have the ability, the finesse, and the flair to create an iconic apartment tower.”

Location: 727 West Madison Street, Greektown

Author: Editor

Editor founded the Chicago Architecture Blog in 2003, after a long career in journalism. He can be reached at

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