Video: Proposed Tribune Mega-Project Turned Into Animated Eye Candy

If you’ve been salivating over the prospect of Tribune Media (soon to be Sinclair Broadcasting) pulling off its proposed $700 million “technology campus” along the Chicago River, then grab another napkin.

A new video has hit YouTube showing what the Trib and Riverside Investment’s 700 at the River District project could look like.

Screen grab from the 700 at the River District promotional video (via YouTube)

Screen grab from the 700 at the River District promotional video (via YouTube)

The animation delivers quite a visual punch, giving viewers a fighting chance at understanding the project’s scale and the way it fits in with the rest of the city.  There’s little new information, other than an illustration showing a private road from the development to Metra’s Ogilvie Transportation Center; and a prediction that a water taxi run to Union Station would take 12 minutes.

Our advice is don’t even try to read the text or listen to the music.  The animation was created by a Hungarian company, so it’s accompanied by the kind of euro-corporate synth noise that tends to come out of eastern European animation houses, and the captions are almost-but-not-quite correct grammar.  But then, who are we to complain? Their English is better than our Hungarian.

Video follows:

Location: 700 West Chicago Avenue, Goose Island

Author: Editor

Editor founded the Chicago Architecture Blog in 2003, after a long career in journalism. He can be reached at

Share This Post On