Sterling Bay Not Putting All of Lincoln Yards’ Eggs In One Basket

Sterling Bay’s Lincoln Yards development is widely seen as one of the frontrunners if Amazon decides to build its second headquarters in Chicago.  But now that northern Virginia is largely considered the leader in the race for HQ2, it’s a good thing the West Town real estate developer has other rabbits to pull out of its hat.

Rendering of a potential Live Nation venue for Lincoln Yards (Courtesy of Sterling Bay)

Rendering of a potential Live Nation venue for Lincoln Yards (Courtesy of Sterling Bay)

One of those bunnies is a new agreement with Live Nation.  The L.A. entertainment octopus is going to build several entertainment venues in Sterling Bay’s Lincoln Yards project.

The Sterling Bay press release was a little sparse on details, but the Chicago Tribune reports that it could include anything from a 100-seat outdoor performance space to an 8,000-seat theater.

It was previously announced that Lincoln Yards will be the home of a new soccer stadium, with a United Soccer League team co-owned by Cubs Chairman Tom Ricketts.

Sterling Bay is working hard to ensure a mix of development at Lincoln Yards.  River North’s renaissance largely stagnated when it became too residential.  That was remedied by the opening of office opportunities, including the redevelopment of a portion of the old Montgomery Ward complex into a tech hub.  The Loop had the opposite problem — it was too office, and until large scale residential came in with Lakeshore East and the various college dorms, was mostly crickets after 6pm.  An article we published 15 years ago illustrated how fearless wildlife made The Loop their playground after dark.

Now both neighborhoods, and others across Chicagoland, are finding the right mix of residential, retail, and business to make each a thriving ecosystem.  It’s like macroeconomic Sim City.

Author: Editor

Editor founded the Chicago Architecture Blog in 2003, after a long career in journalism. He can be reached at

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