If you were worried that you wouldn’t be able to afford to lay your head in the swishy new luxury condominium building planned for 61 West Erie Street, there’s good news. You may be able to pay by the day.
The hotel may fly the Sonder flag, but a deal has not been signed yet. If you’re not familiar with that brand, then you haven’t been hanging around grad schools in Montréal enough. The Sonder business model is to combine the consistency and quality of a hotel with the look and feel of an Airbnb. The company’s CEO describes it as “alternative hospitality.” Trés disruptive.
If it moves forward, Sonder intends to operate the property as a fully licensed hotel. Sonder spokeswoman Katie Brownstein says, “we pay all local/state taxes for hotel operators as regulated. We comply with all regulations (zoning, taxes, etc) in each market we operate in, and we employ teams and contractors on the ground in each market we have property in, from real estate and operations teams, to hospitality agents, to cleaning and maintenance services.”
Sonder already operates a fleet of condos from the Prairie Avenue District to Wrigleyville, offering them as vacation rentals. This building being developed by LG appears to be its first full VRBO-style building in Chicago, and is expected to have 29 units.