For those people who crane their necks at the skyscrapers being built around Chicago, the scene doesn’t really change all that much. The highlight of an urban construction safari might be a wave from a construction worker way up high, or a crane hoisting a port-a-potty into the sky. Now there’s something else to look for: affirmation.
By now you’ve probably seen artist Matthew Hoffman’s message “You are beautiful” around town. It’s appeared in various forms from Bucktown to Beverly, and it was emblazoned across the pedestrian barrier at Block37 greeting millions of tourists.
The latest installation is on the concrete construction form at Fulton East, a 12-story office building currently under construction by Clayco and Lamar Johnson Collaborative.
There are two “You are beautiful” signs on the concrete form, and as the building rises into the sky the signs will rise with it. Each sign is ten feet wide and six feet tall, so they should be visible for the duration of the construction. The building is expected to rise to 167 feet.
As this is ephemeral art. if you want to get a picture of it head out to 215 North Peoria Street, before the building is done.