Another Store Turned Into an Ad

We’ve written about this before — the desperation of marketers to reach the Michigan Avenue audience while most of the area remains billboard-free.  But what was once creative — turning empty storefronts into giant billboards — has now become cliche. The latest one we came across is an ad for yet-another end-of-the-world movie plastered all over the vacant retail space at the base of the 50 East Chestnut...

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Trendwatch: Abandoned Stores as Billboards

For the third time this summer, an abandoned storefront on Michigan Avenue has been turned into an advertising billboard. The first time was at the old Bennigan’s at the Illinois Center.  Snickers quickly snapped up its prominently located windows for full-size banners touting the confection. Then when National Community Bank moved out of the corner of Lake and Michigan it was quickly covered with a giant yellow ad for...

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