Best. Sign. Ever.

Written By Editor on July 2, 2012 in design, Racine Avenue, West Loop

It’s said that when a company can go from using text for its name to just using a symbol, it’s arrived. Witness Starbucks, which recently dropped its name from its logo, leaving just the siren as its symbol.  And at Starbucks headquarters in Seattle, down the street from our corporate headquarters, a giant siren peeks out of the giant central tower of the old Sears catalog factory where the Starbuckers run the show. A...