Best. Sign. Ever.
Jul02

Best. Sign. Ever.

It’s said that when a company can go from using text for its name to just using a symbol, it’s arrived. Witness Starbucks, which recently dropped its name from its logo, leaving just the siren as its symbol. ¬†And at Starbucks headquarters in Seattle, down the street from our corporate headquarters, a giant siren peeks out of the giant central tower of the old Sears catalog factory where the Starbuckers run the show. A...

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