Status Update: Virgin Loses Her Red Top, Gets Ready To Show Chicago Her Stuff
Mar19

Status Update: Virgin Loses Her Red Top, Gets Ready To Show Chicago Her Stuff

The world’s first Virgin Hotel is very privately getting ready for its debut. The unique red construction netting that once shrouded its upper reaches of the former Dearborn Bank Building at 203 North Wabash Avenue is long gone, and it doesn’t look like there’s too much more facade work to do. Most of the windows used to have a red masking tape grid on them. But now only a few do, which could mean that those portions...

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Chicago’s New Virgin Slips Into a Little Something Skimpy and Red and Sheer
May01

Chicago’s New Virgin Slips Into a Little Something Skimpy and Red and Sheer

From cell phones to space ships, Richard Branson’s Virgin industrial empire has never been shy about standing out in a crowded marketplace. And even before the world’s first Virgin Hotel opens in Chicago, the building is already shouting, “Hey! Look at me!” As construction crews are turning the dowdy old Dearborn Bank Building (203 North Wabash Avenue) into a voluptuous, chic, trendy hotel they’ve wrapped...

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