New Progress and Pictures of South Loop’s Next Mega-Development
There was a lot of hoopla yesterday about The 78, Related Midwest’s 62-acre mixed-use development going up on a brownfield site across the street from the South Loop Target store. There was lots of press. Lots of big names. But once you scrub out all of the clichés, the platitudes, and the marketing babble seemingly cribbed from a Silicon Valley startup’s About page, here’s what actually happened: A document was...
The 78 Chicago — The Huge Plan for Downtown That Actually Could Happen
Over the last couple of years, Chicago’s traditional and new media have been ablaze with huge headlines about massive bigger real estate development projects all over town. While most are eager to print even the most fanciful claims and screwball ideas just to generate clicks, we take a more measured approach around here. Which is why it’s refreshing to bring you news of The 78 — an enormous institutional research nexus...
